English Summary/英文概要： The originator of Coca-Cola, a druggist named John Styth Pemberton, died just a few years after introducing the product in 1886 to a room of thirsty patrons in an Atlanta soda fountain. Unfortunately, Pemberton died nearly penniless and never knew the huge impact his "brain tonic" would one day have on the world.
Following that fateful summer day more than 115 years ago, Coca-Cola emerged as the leading "daytime" refreshment and along the way--through its mastery of sales and marketing, distribution, promotion, merchandising, and bottling --instilled in consumers a fierce product loyalty that’s as strong as ever. The nearly $50 billion global operation is arguably the moist recognized corporate symbol in the world.
THE SPARKLING STORY OF COCA-COLA, a compendium of America’s favorite soft drink, is and entertaining account of the product that helped define the term “pop culture.”
THE SPARKLING STORY OF COCA-COLA is neither a straight textual history nor a price guide. Its appealing combination of the story of Coca-Cola, coupled with a varied collection of fabulous artwork—including vintage photos, calendars, and collectibles—provides an exceptional overview f the one of the world’s most beloved products and the enterprise that created it. From the history of Coke’s distinctive flavor, the fight for control of the formula, and the early days of advertising to the legal battles, the introduction of vending machines, and the huge demand spurred on by baby boomers, THE SPARKLING STORY OF COCA-COLA is a comprehensive tribute to this pop culture icon.